Most of these national newspaper mastheads arei n red, white and black.
I have also looked at the mastheads of local newspapers:
These local newspaper mastheads are more colourful, including blues and yellow. As my newspaper is a local paper I will incorpate colour in my masthead. These mastheads also allow me to see where the date, and in some cases price and website are situated.
Using Photoshop I have experimented with text to create a masthead for my newspaper.
When creating newspaper layouts on Adobe Indesign I first used a dark purple colour for my masthead. However I feel a light blue is more appropriate for the seaside town of Southend.
I have used the typeface Constantia and increased the vertical scale of it.
On this one I have warped the text 'Southned Local'
On this one I have added a drop shadow to the text. I like this effect as I think it makes it stand out more.
On this one I have kept the shadow around the text and added a gradient overlay to the background rectange.
I have added an outer glow to the text on this one and reversed the gradient of the background rectangle. I like this one the most as I think it looks effective they way the background fades out where the underline of the waped text is. I have therefore chosen this as my masthead.
This is how my chosen masthead will look on one of the newspaper layouts that I have made:
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