As my target audience is 18-30 year olds, I asked a 10 people in this age range what would attract them and make them interested in reading a new local newspaper.
5 people said there should be more mention of local events that are going on that will appeal to their generation. Therefore I will aim to include news on local events such as music gigs, sporting events and different events that are happening at local nightclubs.
6 people said more colour and photographs would attract them into reading it. Therefore I will aim to make my newspaper look more magazine like to appeal to this market.
4 people said offers, vouchers and discounts for local places - I could have a token in each issue that people need to save up to get money off something or a special offer, this would encourage people to buy the newspaper.
Experimenting with ideas for layout
I have created these using Adobe Indesign and then transfered them onto Photoshop to make them smaller images.
The masthead typeface is Constantia
I have added the date on the right hand corner of the masthead and the price and newspaper website centered underneath it. I have also put an exculsive that is inside the paper in a box to grab the readers attention and make them want to buy the newspaper.
I have changed the typeface of the headline from Segoe UI to Trebuchet MS to experiment and see which looked best.
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