Evaluation

Q2) How effective is the combination of your main product and ancillary texts?

For my ancillary texts I created a poster for the newspaper and two hyperlinked pages for the paper's website. I wanted my main task (the newspaper) and the ancillary tasks to all link together. So I made sure that they all had the masthead, as this would help the newspaper to gain an identity and be recognisable. I also included the strapline "packed full of local news & events in and around Southend" on my newspaper, poster and website so that people would start to recognise it.

My newspaper had a blue theme, as the masthead and decorative border at the top and bottom of the pages are blue. I also used a white font which I outlined in blue for the "snow causes choas... page 2" title on the front page. I repeated this typeface on my poster and also on the website so that they would all link together and I feel the newspaper would gain an identity through consistant and repeated features.

I wanted the poster to be quite simple, in mostly black and white so that it would stand out and be noticable. I put the word "NEW" in capitals in a bigger font so that people's eyes are drawn to it. I wanted to include only the key information that would advertise and convince people to buy the newspaper. I gave my poster some of the layout feature of a newspaper so people instantly knew what it was advertising. For example, a bold headline and the masthead at the top.

My website includes more of the same news from my newspaper but has more pictures on it. I feel the website could be improved by including some news stories that are not found in the paper or local weather and jobs for example.