Berliner

The Guardian switched from a broadsheet format to a Berliner format on 12th September 2005. This is slightly bigger than a tabloid newspaper.

Broadsheet format:

Berliner format:

Broadsheet Newspapers

In the UK, one major daily broadsheet is distributed nationwide, and two on a Sunday:

The Daily Telegraph

The Sunday Telegraph

The Sunday Times

National Newspapers & Their Target Audience

The Sun
I have scanned the first and second page of The Sun.

Front page:


It has a very big, bold headline compared with amount of actual text for the first part of the article. There are two halves to this front page. The first half being the lead story with a big, bold headline "Going down going down going down", this begins in normal case which underlined to the final two words being in capitals and with a the font size increased. The strapline "King's 18 months for breaking girl's nose" typeface is bold and underlined, this is all in a sans serif typeface. This story has a black background and a white typeface for the headline, making it stand out. The article is then in a white box with the strapline text in a black typeface, a photograph is also to the left.

You can see here that the article is in a bold typeface. The first word "soccer" is in capitals. The author's name is placed above the second column, with the name in capitals and underlined.



The second half has two secondary leads which are exclusive stories that can be found inside the newspaper.

This half is alot more colourful, and looks quite magazine-like. It consists of two photographs of the exclusive stories, each have a small red typeface stating that it is an exclusive and a title that is in a larger blue typeface, all in capitals and tilted. They both have a few small lines of black text to the right of the photographs explaining the story. There is also an advert under these two photographs, showing what comes free inside the paper.














This is the first column of the article on the front page and the little cloumn explaining one of the exclusives. The same typeface is used which is bold and sans serif. This typeface is repeated throughout the newspaper for some articles, however for most articles a non-bold serif typeface is used, shown of page 2 below.

This is the masthead, a red background has been used with a white typeface with is in italics. Looking at this masthead has allowed me to see where the date, price and website have been situated.

The price of the newspaper is on the masthead but there is also this extra cirlce telling the reader the price. Putting it in this blue cirlce with a 3D silver font makes it stand out and could attract more people to buy it as the cheap price is clear to them.







Page 2:


The second page looks very busy. There is the main article with a black background and many other articles around it. It also includes the weather forcast for the UK at the bottom of the page.

The headline uses the same typeface as the headline on the front page, but all in capitals. This also shows the strapline which is in the same typeface, it is underlined and not in capitals. This headline and article also has a black background, the same as the article on the front page. I have found the black background with white font has been used alot throughout the paper. I like this type of layout as I feel it makes the headline stand out more that with a white background and black font.

The main article on the page is made up of three columns, it has a photograph on the left and begins with a standfirst in bold. The name of the reporter is in bold capitals underlined above the second column.

The article at the top of this page is made up of a photgraph which then has a white box with two colums of text inside. The article is in bold, the same typeface used for the article on the front page. After looking at many Sun newspapers I have found they often use this layout for articles, especially for the splash on the front page. I like this type of layout and will consider using something like it for my own newspaper.

These are some of the headlines for the smaller stories on the second page. The all use the same sans serif typeface.

This is the small story on the top right of the page. This typeface is used for all the articles that are not in the bold typeface shown on the front page. It is a serif typeface. Each article also begins with the first word in capitals.

This is an enlarged version of the pugs. The Sun has the page number, then the masthead logo and date in full. This is on the left hand side of the even numbered pages and the right hand side of the odd numbered pages.

I have also looked at another Sun newspaper which has a different layout on the front page.

Front Page:

The main story on this front page consists of a large photograph with the headline in a large white typeface that is underlined. There is a small column of text in the same bold font used on the front page of The Sun newspaper above. The article is then continued inside the paper. This headline is not in capitals, this could be as it is a humourous headline, so the serious feeling that capitals convey is not needed. The credits for the photograph is written up the write hand side of it.

Down the left hand side of this page are two other stories which are then coninued inside the paper. The headlines for these are in the same typeface found in the previous Sun newspaper, used for the smaller stories, as seen on the second page above.

This red serif typeface has been used throughout the paper to title some of the pages. For example:

This also shows how the pugs look on the odd numbered pages.


Page 2:

The main story on this second page consists of a photograph with some statistics in red arrows and blue circles around it. There is then a column of text with a white background to the left of the photograph. It begins with the reporter's names, centred and underlined. Then there is the standfirst in bold. Half way down the article there is a crosshead saying "Problems", it is in a larger font, centred and underlined. The headline is big, bold and capitals with a strapline which is smaller, in lower case and underlined.

The bottom of the page is the same as the other issue of The Sun looked at above, with the weather forecast and a chance to get cash for stories.

There are five smaller stories around this main story "Young 'n Doled". These smaller stories have two different typefaces used for the headlines. The first is bold and in capitals and the second in lower case and not bold.

Target Audience

- More than 3 million copies of The Sun are sold every day

- More than 8 million people read The Sun every day

This makes it thew most popular daily newspaper in the world

The Newspaper Marketing Agency has found that:

61% of readers are between the ages of 15 and 44

58% of readers are male

I think The Sun has more male readers than females due to features such as Page 3 and the large sports section. I want my newspaper to be enjoye dby both males and females so I am going to try to include things that will appeal to both sexes.

Local Papers

As my newspaper will be a local newspaper I am going to focus on looking at exsiting local papers.

These are examples of local newspapers in the area I live.

I have scanned the front page and second page of the Southend Echo.

Southend Echo
Front Page:



This front page has a big bold headline all in capitals in a sans serif typeface and a large photo taking up the space of two columns, this has a caption underneath it, explaining what the photograph is of. The strapline is in a black box with a white typeface, making it stand out.
Next to the masthead there is a secondary lead which consists of a headline in blue and a photograph next to it, there is also a strapline underneath it in a blue box with a white typeface, telling the reader what the story is about and what page to turn to.
There is an advertisement at the bottom of the page, taking up the whole width of the page.












This is the part of the story on the front page. It begins with a standfirst in bold, the first word also in capitals, the rest of the article is in the same typeface but not in bold. It is a serif typeface. At the bottom of the second column, aligned to the right, in bold captials it tells the reader where the story is continued inside the paper. Also above this column is the reporter's name in capitals with their email adress in a much smaller font below it.











This is the masthead. The word "southend" is in capitals and a small sans serif font. The word "echo" is in a much larger serif font and in red. This also shows where the date, website and price are situated.



Page 2:



Across the top of this second page is three boxes telling readers what page to turn to for certain stories. They are quite colourful and magazine-like.







There is also a reminder next to this for readers to turn their clocks back.






The pugs on the Echo look like this, with the page number, the word "Echo" and the date in full. On the even numbered pages, this is on the left hand side of the page with the website on the right hand side of the page. On the odd numbered pages this is on the right hand side with contact telephone numbers on the left hand side.


There is one main story in the centre of this page with a big bold headline, and stories either side of it.


















It begins with the reporter's name in capitals, the what type of reporter they are in italics underneath then their email address in a smaller font. The begining of the first paragraph is in capitals. Above the second column is a couple of bullet points in a bigger font outlining the main points of the story. This could be to attract the readers attention and make them want to read the article. The font used for the article is also the same as the font used for the article on the font page. This font is then repeated throughout the newspaper.

There is another article that has been bordered to make it stand out. The headline is in a white font in capitals with a black background. Inside the border is a large photograph with a caption underneath and a column of text to the left of it.


At the bottom of the page there is a menu showing the reader where to find certain aspects of the paper such as weather, news team contact numbers, telephone numbers for adverts & deliveries and a list of the editors and either telephone numbers or email address for them.


Front Page:

This front page consists of a big bold headline all in capitals, the same as the Echo looked at above. It looks as if it is the same typeface. This article and headline is bordered. There is a big photograph with a caption underneath and the strapline and one column of text on the right, which continues inside the paper.

Underneath this is a blue strip, the width of the page, showing a story that can be found in the paper. A bold white font is used in capitals.

At the bottom of the page is an advert similar to the one on the front page of the Echo above, which takes up the width of the page.

Page 2:

This second page also has the colourful boxes at the top showing the reader what pages to turn to for certain stories. Instead of the reminder to turn back the clocks, it shows the reader something that will be in tomorrow's issue. Underneath this is an article which is bordered, this is continued from the front page. It has a large photograph with a caption underneath aligned to the left and the credits aligned to the right.

There is then a big bold headline in a sans serif typeface. This is the same typeface used for the smaller stories around it, but their headlines are smaller. There is a set of bullet points above the second column of this article outlining the main points, the same as the Echo issue above. A vertical line seperates this article to the smaller one next to it, which takes up one column.

There is also the menu again at the bottom of the page.

I have found that each page of the Echo has around five columns, but some are taken up by photographs etc.



Rayleigh & Eastwood Times
Front Page:


This front page is full of lots of advertisements of things in the local area.

There are two articles on this front page, the first with a big bold, sans serif headline in capitals. The second has a photograph and a smaller headline not in capitals. The first article is wrapped around the second. Both are coninued inside the paper.











This is the measthead, it is in a serif typeface. "Rayleigh & Eastwood" is in a red font, and "Times" is much larger, in the same font but blue and with a small shadow outline. There is also a black thick line under it, inside this in a white font is the issue number aligned to the left, when it was established and the fact that it is published monthly in the centre and the date in full aligned to the right.


There is a menu going across the bottom of the page, showing what pages different sections are.

Page 2:


The inside page has a headline all in capitals at the top of the page. Down the left hand side there is a menu of what can be found inside the newspaper. The first article is made up of three columns, however the second article below it is made up of four columns and a large photo. At the bottom of the page there is a list of different editors and their contact details.

Rayleigh/Rochford Standard
Front Page:

There is a menu down the left hand side of this front page, showing what is inside the paper. There is one main story with a headline in a bold lower case font, with a photo in the centre of the article. There is a large advertisement section at the bottom of the page.

Page 2:

The inside page consists of two articles, the first has a smaller headline than the second. There is also a large advertisement at taking up the bottom half of the page and a smaller one above it.

Rayleigh/Rochford Standard

This edition of the Rayleigh/Rochford Standard has an advertisement page wrapped around the paper, advertising a local company.



Front page:




















The front page has a menu down the left hand side showing what can be found inside the paper.
There is one artcile taking up the width of 4 columns, but two of these columns consist of a photo.
There is a large advertisement section at the bottom of the page.


After looking at a few Rayleigh/Rochford Standard's I have noticed that the front page always has the same layout. There is always a small advert next to the masthead, a "Standard Property" advert under the masthead, a menu down the left hand side, one main story and a large advertisement section at the bottom of the page. Here is another example:





















Page 2:






















The second page always takes the same layout also. With a large advertisement taking up the bottom half of the page and also a smaller advert of the left hand side of the page. Here is another example showing the same layout:



















Yellow Advertiser

The Yellow Advertiser has a page of avertisements wrapped around the newspaper.

Front Page:

There is one main article on the front page, with advertisements down the left hand side and bottom of the page. The article consits of a headline in capitals and one large photo with a column of text next to it. It is bordered with black.

Page 2:

The second page has a menu down the left hand side showing what can be found inside the paper. There is an article in the centre consisting of two columns of text and one image, to the right of this there is a box with a list of chemists and times of h igh tides. The bottom half of the page is taken up by an advertisement.



After looking at a few Yellow Advertiser's I have found they always take on this layout. Here is another example:




















The front page also has the same layout with adverts down the left hand side and at the bottom with one main article and a photograph.Here is another example: